电子游戏注册

成为分店
瑜伽是印度文明留给全人类的礼物,也是全球新一代流行的健身美体运动之一。它有五千多年历史,其对健康的益处早被医学所证实。近几年随着健身意识的提高及瑜伽的广泛传播,国内瑜伽馆遍地开花,掀起了练习瑜伽的热潮,练习瑜伽不仅能够让人心态平和、身体放松,还能雕塑身材、提高气质。因此,在都市白领中,越来越受到追捧,随着火爆程度的不断升高,瑜伽正发展成为具有代表性的健康产业而风靡全球。
消费需求
竞争的日益激烈必将促使瑜伽行业走向的逐渐成熟,这一点毫无疑问,正如同“大浪淘沙,筛洗反复”。对于目前国内瑜伽健身消费需求的变化,分析主要有两个原因:一个是以白领为主流消费群体,所构成的变化引起大众消费需求方向的变化;另一个是同一消费群体思想观念的变化,引起市场方向消费需求的变化。这两种变化的本身既相互影响又相对独立,在这里,我们把这两种原因引起的需求变化,都统称为消费需求方向的变化,因为其变化的方向并不局限于特定的消费群体。按照瑜伽心理学的一般观点,人的行为是由意念动机支配的,而动机是由生理或心理需要产生的,也就是说,行为决定于动机,动机来源于需要。消费者的消费行为是由其消费动机决定的,而消费动机来源于消费者的需要,由此我们可以说,消费需要是实现一切消费行为的根本原因,因此,消费需求的变化是消费需要变化的具体表现。那么,我们要清楚的认识到,我们各类的瑜伽经营会馆是否能够做到给予各类消费群体的需要呢?对于这一点,需要值得我们经营瑜伽会馆的业主们好好思考一番。
品牌战略

pinpaizhanlvezuoweiqiyedehexinjingzhengli,zaitongxingjingzhengzhongdeqizhejuedingxingzuoyongdehexinzhuanzhang,neimewomenyinggaizuoxieshenmeni?haiershouxizhixingguanzhangruimincengshuo:“zuopinpai,guanjianshiyaozhidaoxiaofeizhexinzhongyaodeshishenme。xiaofeizhedexuqiu,qichushizhiliang;jinulishichanpinshiyinggezhongbutongdexiaofeixuqiu,danyaofazhanjiuyaozuopinpai,yaojingzhengjiuyaozuohaopinpai,zuohaopinpaijiuxuyaobaozhengzhiliang。”

zaiquedingpinpaimubiaozhiqian,shouxianyaomingqueguanyuyujiamubiaodequeli,zaizheigemubiaojichuguanlishangshulichudepinpaimubiao,cainengbaozhengyujiahuiguanweilaifazhandeyizhixing、zhangqixing。pinpaimubiaoque dingyihou,zaijinyibufenxipinpaixianzhuangyupinpaimubiaoxianyoudechaju;biru:yifangmiankeyiweinipinpaidingwei、pinpaijiagouyijipinpaiyanshendengfangmianguihuagongzuotigongzhidao;lingyifangmian,yeweirichangdepinpaiguanli、shichangtuiguanghuodongtigongyiju。shizijideyujiahuiguanbimianzaizhuiqiuduanqiliyideguochengzhong,changchangyixishengpinpaizhangyuanjianshedeliyiweidaijia。duiyuzheidian,womenguoneineixiejingyingdaobihuozhekuisundeyujiahuiguanshizhidewanweihesikaode。

womenkeyibayujiapinpaimubiaofenwei:zhangqimubiaoheduanqimubiao;rutongpao“malasong”,bazhangjulifengechengruogangeduanjuli,jiduanqimubiaoshiweishixianzhangqimubiaodebaozhang,pinpaiduanqimubiaozhidingdegenjuxiaofeizhedexuqiu,zhixingjutihezhilianghua,ruci,jingyingguanlizhixingqilaijiunenggouyuehaocaozuo。

yujiashimenzonghebodadejiankangxueke,womenguoneimuqianjinjinshikaifaleyihatayujiaweizhudaodetishilianxiyizhong,erduiyushichangdexiaofeixuqiubianhualaishuo,jiankangchanyedeshichangxuqiushikongjianjudade,qidabufenhaiyoudaiwomenqukaifa,qutansuo……